Let’s Do Public Relations Right

We’re traditional PR agency veterans, and entrepreneurial public relations professionals, who have developed a better way to conceive, implement, and measure public relations strategies and activities.

We’re not constrained by the artificial barriers of a traditional agency. We attract top talent in PR strategy, media relations, content marketing, digital marketing, and social media. Our teams come together to yield quantifiable and quantitative results for demanding clients every day.

A New Method

Agencies develop a “method” that you fit into. That “method” is supported by a hierarchal structure that supports the growth of the agency and relies on inexperienced junior team members. If that agency is within a constellation of agencies owned by a public company, the main focus is growing the agency, not providing optimal value to the client.

We know the routine and we’ve created a different service model. Senior members of Finsquared have held executive positions at many variations of the traditional PR agency and have been part of corporate communications teams.

At Finsquared …

  • Top PR pros work on your account (10+ years minimum agency or corporate experience), not junior account executives.
  • We bill a flat blended rate that is less than half the hourly fee of a larger agency.
  • Consequently, you get more professional senior time directed to your PR program for the same retainer. Clients pay for time and attention to their PR program, not overhead and bureaucracy.
  • Clients get flexible programs, and access to a wider variety of creative PR talent.

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Some personal news✨

Today was my first day as a full-time reporter for @business in New York City! I’m truly excited to embark on this new chapter, surrounded by stellar journalists from all around the world.

Please send any tips/story ideas to nmulinda@bloomberg.net.


Interesting for family offices and HNW. The former Florida governor’s firm amassed $350 million to back companies alongside other private-equity investors https://www.wsj.com/articles/jeb-bushs-finback-investment-partners-closes-debut-fund-11631576149?st=3tb42wfjlaj4lij&reflink=desktopwebshare_twitter via @WSJ

ICYMI: President Biden announced sweeping COVID-19 vaccine mandates for millions of U.S. workers.

Here's what we know: https://on.mktw.net/2YFcGUZ

I start my day by watching this video. Teacher Greets Students Entering Classroom. So cool. https://youtu.be/zyzmNQ0xub8 via @YouTube

We are more than excited to announce that Ali McCarthy has joined #Skience as Chief Marketing Officer! Ali brings more than 20 years of innovation and expertise in the wealth management and wealth-tech. Read more here: https://www.prnewswire.com/news-releases/skience-welcomes-ali-mccarthy-as-chief-marketing-officer-expands-leadership-team-to-further-accelerate-platform-growth-and-best-in-class-consulting-services-301321280.html

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