Ivy McLemore Joins Finsquared as Senior Financial Communications Strategist Ivy has 20+ years crafting and implementing effective communications programs for AIM, Invesco, Guggenheim Investments, and other asset managers. He specializes in media relations, crisis communications, and thought leadership. For 14 years,...
Vance Barse, a wealth manager based in San Diego, engaged Finsquared to build a web site that expresses his personality and expertise. The site, vancebarse.com, was designed by Finsquared creative partner one digital farm, online media and design studio. We...
Donald Trumped by Kim Trump must be the greatest PR huckster of all time. He regaled (or repelled) New Yorkers with crass self-promotion and shameless bloviating for decades. He couldn't buy his way into New York society but he sure can...
I didn't coin that phrase but I totally subscribe to it. The primary audience of PR is Google. Your authority as an individual or company, how you're found, what people think of you before they speak to you, and possibly...
With investing becoming more automated, where do advisors add value? Behavioral coaching, says Tim Buckley, Vanguard's CEO. At Inside ETFs, Buckley reported: 58% of an advisors job is susceptible to automation, and fees are likely to continue to decline. In most areas...
You can't write a press release, white paper, blog post, Tweet, or anything, without knowing the SEO of that piece of content. SEO comes before you write, or else what's the point? You want content to be read, shared, and, hopefully...