Boris has 18 years’ experience creating digital, mobile, and print marketing roadmaps that help companies launch new products and services, improve digital footprint and brand awareness, and increase profits and retention rates. He helps businesses get to the top of their game in the digital world by utilizing the Right Tools, the Right Resources and the Right Strategy. Boris can accelerate digital transformation for small, medium and large businesses. Boris works Finsquared to integrate paid media and social media with content marketing and media relations.  Boris is the founder of bauer/DIGITAL.