How do you communicate in a 24/7 crisis cycle? My expectations for webinars are low. They're often tedious, self-serving, and visually dead. Five minutes in and I bail if I'm not engaged. Then I checked in to the Agility PR Solutions...
Howard Rubenstein, the Czar of PR as the tabloids and high brow media alike called him, died on Tuesday, December 29, 2020. That Howard was powerful, well-connected, and elevated the PR business in New York, is well documented. Underneath that,...
There are more than 45,000 public relations firms in the United States alone, according to IBISWorld. Why would you hire a public relations firm, and how do you find the one that’s right for you? PR budgets run from a...
This opinion piece I wrote for PR week in March, 2020, certainly proved to be prescient. Excerpt: Brick and mortar PR agencies large and small face a day of reckoning says Mark Rose of Finsquared. The public relations business is about to...
You don't have to be boring to succeed in finance On the other hand, you don't have to dress in satin, slick your hair down and lip sync like Abba (If you did, you might get 377M views, as Abba does...
The brick and mortar PR agency, built on a model that hasn't changed since the 1930s, is ripe for disruption. In this digital / mobile age there's no reason to pay for bureaucracy and overhead at the expense of creativity...
This excerpt from an infographic from Kissmetrics provides great insight into the mindset required for successful content marketing. How will it make my audience feel? Will it stand out? Does it tell a story? It needs to have that little bit...