Public Relations

Finsquared is comprised of some of the most battle-tested, creative, and innovative pros in public relations. Combined, we’ve worked for more than a dozen New York PR agencies, and in-house at top consultancies and financial firms. We offer clients top-level...

Ivy McLemore Joins Finsquared as Senior Financial Communications Strategist Ivy has 20+ years crafting and implementing effective communications programs for AIM, Invesco, Guggenheim Investments, and other asset managers. He specializes in media relations, crisis communications, and thought leadership. For 14 years,...

It's a question most don't dare to ask: Can you monetize public relations? I believe you can.  That’s where all PR measurement systems I’ve seen fail. The question can’t be answered because it’s not really asked. PR measurement systems can involve...

The brick and mortar PR agency, built on a model that hasn't changed since the 1930s, is ripe for disruption. In this digital / mobile age there's no reason to pay for bureaucracy and overhead at the expense of creativity...