Public Relations

The world economy and social fabric is being upended. It also extends to the public relations business. My Opinion piece in PR Week is provocatively titled The coronavirus will obliterate the traditional PR agency model .  I believe that. As...

Say it again. We will not participate in this recession. "Firms that do the right thing in dark times will be rewarded."  Downtown Josh Brown lays it out for the troops at Ritholtz Wealth Management. "There is no recession. There...

You don't have to be boring to succeed in finance On the other hand, you don't have to dress in satin, slick your hair down and lip sync like Abba (If you did, you might get 377M views, as Abba does...

Finsquared is comprised of some of the most battle-tested, creative, and innovative pros in public relations. Combined, we’ve worked for more than a dozen New York PR agencies, and in-house at top consultancies and financial firms. We offer clients top-level...

It's a question most don't dare to ask: Can you monetize public relations? I believe you can.  That’s where all PR measurement systems I’ve seen fail. The question can’t be answered because it’s not really asked. PR measurement systems can involve...

The brick and mortar PR agency, built on a model that hasn't changed since the 1930s, is ripe for disruption. In this digital / mobile age there's no reason to pay for bureaucracy and overhead at the expense of creativity...

This excerpt from an infographic from Kissmetrics provides great insight into the mindset required for successful content marketing. How will it make my audience feel? Will it stand out? Does it tell a story? It needs to have that little bit...