Public Relations

03 Nov Finsquared Expands Senior Ranks 

Ivy McLemore Joins Finsquared as Senior Financial Communications Strategist Ivy has 20+ years crafting and implementing effective communications programs for AIM, Invesco, Guggenheim Investments, and other asset managers. He specializes in media relations, crisis communications, and thought leadership. For 14 years,...

Read More
Can PR Be Monetized? Yes. Finsquared. Mark Rose.

08 May Yes, PR Can Be Monetized

It's a question most don't dare to ask: Can you monetize public relations? I believe you can.  That’s where all PR measurement systems I’ve seen fail. The question can’t be answered because it’s not really asked. PR measurement systems can involve...

Read More
From "Blow Up," the 1966 British-Italian film directed by Michelangelo Antonioni Finsquared, blowing up the traditional PR agency

13 Jan PR Agency Model Dies in 2017

The brick and mortar PR agency, built on a model that hasn't changed since the 1930s, is ripe for disruption. In this digital / mobile age there's no reason to pay for bureaucracy and overhead at the expense of creativity...

Read More