Finance Doesn’t Have To Be Boring


Finance Doesn’t Have To Be Boring

You don’t have to be boring to succeed in finance

On the other hand, you don’t have to dress in satin, slick your hair down and lip sync like Abba (If you did, you might get 377M views, as Abba does for the official Dancing Queen video. Sudden Abba references thanks to Josh Brown’s Twitter video rant below).

What you can do is let your personality shine through and speak to your audience person-to-person, instead of issuing edicts about the state of the industry/economy/markets or your recent successes. Being real, or having personality, is intrinsic to success on social media.

Personality pays in finance

Example: Josh Brown (see hilarious video clip below) started as an outlier/fringe Tweeter, and has since become … I’ll let his Twitter bio speak: Chairman of the Twitter Federal Reserve, star of CNBC’s The Halftime Report, CEO of Ritholtz Wealth Management.

That last title is the most significant. Ritholtz is approaching $1 billion AUM, based largely on the blogging, Tweeting, writing, and TV appearances of its principals. There are smart people at Ritholtz, like many other RIAs (Registered Investment Advisors). But, at Ritholtz each has a distinct personality, and several are using social media to great effectiveness.

If you want to be a source for the media, build your authority, and attract business, then let you personality shine.

At Finsquared we like clients with personalities. We like disruptors and innovators. They’re passionate about what they believe in, and they have informed opinions. The media likes ‘experts’ but they love ‘personalities.’ Experts get invited on; personalities get invited back. If you want to build authority and presence, and attract the kind of clients you deserve, contact us.

Connect one-to-one

Keep it simple. You don’t need a lot of technology, a studio set, or even time apparently, since Josh Brown films his videos while he drives his car (is that legal?). Not everybody (or nobody!) can be as off-the-cuff funny and have a deep grasp of finance and history, like Josh.  But you can show your personal side to connect one-to-one.

Entrepreneurs have personality

On his web site, Vance Barse talks about his personal journey on the road to becoming Your Dedicated Fiduciary®. After the Finsquared Quick Launch program, Vance got active on Twitter and LinkedIn, amplifying his brand in his own voice. He’s now building his authority and being quoted in Barron’s, InvestmentNews,, and other places.

Lior Ronen wanted to take his business, Finro Financial Consulting, to the next level. He’s writing regularly in his new blog, he’s active on Twitter and LinkedIn. He’s building his profile to #private equity, #venturecapital, and #startup targets, generating interest in his financial consulting business.

Social media works for business. Personality works for finance.

Related, from RIABiz: Reformed Broker RIA makes hire to turn his $825-million-AUM firm into a blog incubator with a not-unneeded feminine touch

Mark Rose

Founder Finsquared, The New Equation in PR.