Fran is a senior member of Finsquared. She manages PR account activities, new business approaches, and high level media relations from New York. Fran has 20+ years’ experience in strategic planning and managing public relations programs for a wide variety of financial services firms, and companies targeting a financial audience. She was on the marketing team at BlackRock, and held account positions at Fleishman Hillard, Edelman Financial Worldwide, Euro RSCG Magnet. In 2005 she founded Influence Consulting Group, a financial PR consultancy. Fran has developed and implemented public relations programs for institutional and retail funds, banks, wealth advisors, start-ups and public companies. Clients served include: Cetera, TD Ameritrade, Popular Community Bank, thinkorswim, Hanlon Investment Management, Cantor Fitzgerald. Fran holds a BA from Columbia. She is fluent in Spanish.