The New Equation in Financial PR

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It’s a game changer

Mark Rose, Founder, Finsquared

Mark Rose, Finsquared

Finsquared is a public relations collective devoted entirely to financial and fintech companies. We get you in the news, raise your profile, and help build your business.

Established in 2016 as an alternative to traditional, brick and mortar agencies, Finsquared has grown into a national network of experienced PR professionals and boutique agencies devoted to #finserv and #fintech.

We serve clients in asset consulting, asset management, banking, blockchain, brokerage, crypto, insurance, wealth management, RIAs, and other areas of the retail and institutional financial ecosystem. Clients range from large, multi-faceted financial services companies to fintech start-ups.

The Finsquared three-pronged approach to PR

Media Relations is a core competency at Finsqsuared. Clients regularly appear in major media, such as CNBC, FOX Business, WSJ, Bloomberg, Dow, MarketWatch, Yahoo Finance, Reuters, Markets Insider, Barron’s, and influential trade outlets.

Content Marketing is integrated into all programs. We’re journalists, writers, and marketers. Our content appears on websites, blogs, and major media outlets. Our content establishes you as a leader, grabs the attention of the media, and impresses your clients.

PR integration completes the loop of media and content. PR results can be shared on multiple social channels and amplified through marketing. PR integration can build industry authority, generate leads and referrals, and grow your business.

Finsquared principals have 50+ years combined experience with PR agencies and in-house marketing teams. Clients have included some of the world’s largest financial companies, as well as fintech start-ups.

Whether it’s targeted media coverage, original content, or long-term brand building, we produce measurable results for demanding clients every day.

Benefits of Finsquared

  • Top financial PR experts work on your account (10+ years minimum agency or corporate experience).
  • We have long-standing media relationships that benefit our clients.
  • We produce professional-level content for press releases, pitches, blogs, and articles.
  • We prove our value. We make your PR budget pay off.

Testimonials

“Mark Rose and Fran Del Valle have a deep understanding of how financial advisors operate, their target clientele, and the messaging necessary to speak clearly to prospects and current clients. Mark and Fran have strong relationships with financial journalists, editors, and bookers at premier newspapers, magazines, and broadcast networks that resulted in coverage in The New York Times, Wall Street Journal, Barron’s, and the Nightly Business Report. Additionally, Mark is an invaluable sounding board for developing marketing ideas and client events.”
– Wealth Advisory Group
“I’ve been able to gain conversations with journalists and other key centers of influence because of Finsquared’s work. I have been more than pleased with the outcome and look forward to continuing to work with them.”
– Your Dedicated Fiduciary

Sample Clients Served

Asset Management: Baring Asset Management, Brinker Capital, CMG Capital Management Group, Hanlon Investment Management, Hudson Capital, Robeco Investments, Toews Corp., Russell Investments, PGIM.

Brokerage: TD Ameritrade, tastyworks.

ETFs: Select Sector SPDRs.

Financial Education: Investools, TheoTrade, Seeking Alpha.

Financial Media: Reuters, tastytrade.

Mutual Funds: Neuberger Berman, Putnam Investments, Oppenheimer & Co., Touchstone Investments.

Wealth Management: Cetera, Your Dedicated Fiduciary, Blueleaf.

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