20 Mar Traditional PR Agencies Threatened
The world economy and social fabric is being upended. It also extends to the public relations business. My Opinion piece in PR Week is provocatively titled The coronavirus will obliterate the traditional PR agency model . I believe that. As WeWork and and other shared work spaces flirt with bankruptcy, PR agencies will also suffer the merciless backlash of real estate in decline. Suddenly, all those offices are a liability. As the PR workforce adapts to a mobile-first world, the hierarchical, bureaucracy-heavy agencies will … well, the sub head of my Opinion says it all … Brick and mortar PR agencies large and small face a day of reckoning says Mark Rose of Finsquared. Full PR Week Opinion here.