content marketing Tag

The brick and mortar PR agency, built on a model that hasn't changed since the 1930s, is ripe for disruption. In this digital / mobile age there's no reason to pay for bureaucracy and overhead at the expense of creativity...

This excerpt from an infographic from Kissmetrics provides great insight into the mindset required for successful content marketing. How will it make my audience feel? Will it stand out? Does it tell a story? It needs to have that little bit...